Harmonia · Croatia first
The next right step for everyday parenting moments.
€400k provisional validation seed · 18-month target runway
CEO live presentation·Live investor room
The decision gap
When a hard moment happens, parents need an appropriate next step now.
The hard part is not finding advice. It is choosing what to do under pressure.
The gap
Content, a chatbot, and an appointment each solve only part of the job.
Harmonia tests a bounded decision workflow between information and professional care.
Start narrow
One Croatian-speaking cohort. One recurring non-emergency job.
Caregivers of children 3–7 · transitions, boundaries, or routines
The product
Context in. One governed action out. Outcome recorded.
Understand → governed path → next step → follow-up → adapt within scope
Trust boundary
Immediate guidance is limited to defined non-emergency situations.
Pre-approved non-emergency protocols · explicit refusal · human and emergency escalation
If the loop validates
Expand one governed loop into the family support system.
Profiles · living plans · progress · professional summary · education · quality time
Evidence programme
We have problem access. The seed must earn product proof.
100 parents · 90 days · retention · paid continuation · safety
18-month plan
The round buys evidence gates—not an eight-year forecast.
Governance and prototype → pilot → closed alpha → paid beta → repeat, launch, or stop
Team
Family access, psychology, and commercial execution—with ownership gaps made explicit.
Founder roles and adviser claims require verification before external use.
The provisional ask
€400k to fund the proof—not the fantasy.
One cohort · one workflow · one acquisition loop · one reconciled runway
Q&A · architecture
A constrained workflow—not a branded prompt.
- Versioned retrieval from governed sources.
- Bounded generation and pre-approved protocols.
- Refusal, escalation, evaluation, incidents, and rollback.
Q&A · safety and privacy
The product boundary is explicit before recruitment.
- No diagnosis, treatment, crisis claim, or autonomous safeguarding decision.
- Minimum data, consent/lawful basis, correction, deletion, retention, and vendor boundaries.
- Clinical/safeguarding owner, escalation map, red-team gate, and incident process.
Q&A · economics
The initial economics are assumptions designed to be replaced by cohorts.
- Price tests €8.99/€11.99; base sensitivity: €11.99 price and €7.24 contribution per paid parent/month.
- Mature fixed cost €25k/month; B2C-only break-even ~3,452 concurrent paid parents in the base sensitivity.
- No EBITDA date, automatic follow-on, or global expansion in the base plan.
Q&A · competition
Demand exists. Uniqueness does not.
Good Inside markets personalised, real-time support; Joy announced a $14m Series A for an AI parenting product. Harmonia must prove better repeat outcomes for one narrow local job.
Q&A · market method
The beachhead is sized from reachable caregivers and channel capacity.
Eligible caregivers × reachable share × activation × paid conversion × tested annual price
Q&A · pilot gates
The programme scales only when value, safety, and economics pass together.
- ≥60% activation · ≥35% week-four retention · ≥15% paid continuation by week six.
- Zero unhandled high-severity events · blinded expert/general-AI comparison.
- One trusted-channel funnel from qualified reach to contribution margin.
Q&A · circulation gate
Local-test ready does not mean investor-circulation ready.
- Verify workshop evidence, founder/adviser claims, product state, and protocol rights.
- Approve clinical, privacy, security, legal, escalation, and incident ownership.
- Reconcile the monthly model, final ask, use of funds, and assumptions.
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